How to Create WooCommerce Redirect After Checkout Per Product

I’ve seen it countless times for years of working as a WooCommerce expert. The need to create a WooCommerce redirect after checkout per product.

When a customer completes their purchase, and then what? They land on a standard thank-you page.

But there’s so much more we can do right after the sale is made.

Imagine this: a customer buys a product, and instead of the generic thank you page, they’re redirected to a page tailored just for them.

Whether it’s showing product instructions, offering a special discount, or upselling a complementary item, these personalized redirects can make all the difference in building trust and boosting sales.

In this article, I’ll show you how you can create WooCommerce redirects after checkout on a per-product basis.

I’ll walk you through setting this up with custom code and introduce a no-code solution called Wracnel, built specifically for WooCommerce users.

Why Redirect After Checkout for Specific Products?

It’s simple, each product you sell offers a unique follow-up opportunity.

If someone buys a digital product, they might need to be redirected to a download page or instructions on using it.

Or, for a physical product, you could send them to a page suggesting accessories or other items that complement their purchase.

These personalized post-purchase interactions are a way to elevate the customer experience.

They not only make the purchase feel more personal but also provide an opportunity to drive additional sales and engagement.

Using Code to Set Up WooCommerce Redirect After Checkout Per Product

If you’re like me and enjoy getting your hands dirty with code, setting up product-specific redirects can be quite straightforward by adding a snippet to your theme’s functions.php file.

Here’s how you can do it:

This snippet hooks into WooCommerce’s thankyou action. It checks the product ID from the customer’s order and redirects them to a specific page based on the product purchased.

Just replace the product IDs and URLs to match your own.

A word of caution: always ensure you test any code changes thoroughly to avoid breaking your site, especially during a customer’s checkout process.

Introducing Wracnel: The Easiest Way to Set Up Product-Specific Redirects

If coding isn’t your thing, don’t worry—that’s exactly why I built Wracnel.

Wracnel is a WooCommerce plugin designed to make product-specific redirects effortless.

With just a few clicks, you can set custom redirects for any product, sending your customers to personalized pages immediately after they complete their purchase.

Whether you want to send them to a thank-you page, offer a special discount, or guide them to related products, Wracnel makes it simple.

And the best part?

You don’t need coding knowledge, everything is managed right from your WooCommerce dashboard.

Customizing Your Redirect Pages

Now that you’ve set up your redirects, let’s talk about where you’re sending your customers.

A redirect is only as good as the page you send them to, so make it count. Here are a few ideas:

• Exclusive Offers: Give them a special discount for their next purchase based on what they just bought. This makes the customer feel valued and encourages them to come back.
• Product Guides or Tutorials: Help them get the most out of their purchase by providing product instructions, a helpful video, or downloadable guides.
• Upselling Related Products: Show them related products or accessories that might pair well with their new item. Personalized recommendations can drive additional sales and increase average order value.

These custom pages enhance the post-purchase experience, making it more memorable and effective.

Test Your Redirects

One last thing—always test your redirects before setting them live.

I recommend making a test purchase yourself to ensure everything flows smoothly.

Make sure that the redirects work across different devices and browsers because nothing’s worse than realizing your perfect post-purchase experience is broken on mobile.

Conclusion

Setting up WooCommerce redirects after checkout per product is an effective way to personalize the customer journey and increase engagement.

Whether you prefer using a bit of custom code or leveraging the flexibility of Wracnel, it’s a feature worth adding to your WooCommerce store.

Remember, what happens after the purchase matters.

If you’re interested in Wracnel or have questions about setting this up for your store, feel free to reach out.

I’d be happy to help you make the most out of your WooCommerce experience.